24644 Mission Blvd Hayward, CA 94544
Serving Hayward, San Leandro, Oakland, Fremont, and the East Bay.
If you buy vehicles for your business or organization, you may qualify for Nissan commercial incentives through the VPP Partner / Fleet Program structure. Incentive amounts can vary by tier level, vehicle model, and program period.
Important: Program rules, eligibility, incentive amounts, and end dates are subject to change at any time. Contact our Fleet Team to confirm your exact tier path and current offers.
Helpful related pages: Financing Center | Contact Us
Not sure where you fit? Contact our Fleet Team with your business name, EIN, and the vehicles you’re considering — we’ll guide you to the correct tier path.
Document needs can vary by tier level and program rules. We’ll confirm exactly what’s needed before you come in.
Program Period: January 6, 2026 – February 2, 2026. Incentive amounts vary by model (and sometimes trim/series) and are subject to change at any time.
| Model (MY2025) | Franchise |
|---|---|
| Versa | $1,750 |
| Sentra | $2,000 |
| Altima | $3,000 |
| Kicks Play | $1,000 |
| New Kicks S | $1,300 |
| New Kicks SV & SR | $2,000 |
| Murano | $6,000 |
| Pathfinder | $6,000 |
| Armada (Other States) | $2,700 |
| Armada (TX only) | $3,000 |
| Frontier KC | $4,000 |
| Frontier CC S | $4,500 |
| Frontier CC SV/SL/Pro-4X | $5,500 |
| Model (MY2026) | Franchise |
|---|---|
| Sentra S | $500 |
| Sentra SV/SR/SL | $850 |
| Altima | $5,000 |
| Kicks S | $750 |
| Kicks SV/SR | $1,500 |
| Rogue S | $4,700 |
| Rogue SV/SL/ROCK CREEK/PLATINUM (varies) | $5,000 |
| Rogue Platinum | $5,000 |
| Murano | $5,000 |
| Armada (Other States) | $4,700 |
| Armada (TX only) | $4,700 |
| Frontier S | $3,500 |
| Frontier (other trims) | $3,800 |
| LEAF | $500 |
| Z | $3,500 |
Incentives can change at any time, including after the program end date. Combinability rules can vary by program and customer type. Our Fleet Team will confirm current rules for your exact vehicle and business before you sign.
Franchise level is equivalent to a higher tier and is limited to specific franchise partners/associations and certain qualifying programs. Proof of membership/qualification may be required.
If you don’t see your organization here, you may still qualify under Tier 1–4 or Government depending on your business and unit volume.
Tip: If your business is affiliated with one of the associations above, bring proof of active membership so our Fleet Team can help confirm the correct tier.
Multi-unit purchases, factory orders, and program rules can require additional review. The Fleet Team will guide you step-by-step.
Does every business qualify?
Many businesses can qualify starting at Tier 1 with an EIN, but tier placement depends on business type, unit volume, and whether you qualify under Franchise or Government.
Do amounts stay the same?
No. Incentives vary by tier and model and can change at any time. Program end dates apply (the current period shown here ends February 2, 2026).
How do I know if I’m Franchise level?
Franchise level is equivalent to a higher tier and is limited to eligible franchise partner groups and certain qualifying programs. Bring proof of active membership/qualification for review.
Who should I contact?
Use the “Contact Fleet Team” button above, and include your business name, EIN, and the vehicle(s) you’re considering.
Program details, tier rules, eligible partners, eligible models, incentive amounts, and end dates are subject to change without notice. Eligibility and documentation requirements vary by customer type and tier. Contact Hayward Nissan’s Fleet Team to confirm current eligibility, tier placement, and the most up-to-date incentives for your exact vehicle and business.
Last updated: January 2026.